10 Marketing Strategies to Gain New Clients for Your Nail Business
Running a successful nail business takes more than just talent with a nail file and polish brush. An essential part of growing your business is actively seeking new clients and getting the word out about your services. With some smart strategies, you can attract a steady stream of new customers.
1. Offer Introductory Discounts
One of the best ways to entice new clients is by offering introductory discounts on services. Consider providing 10-20% off their first service. This gives new customers an incentive to give you a try. Make sure to provide exceptional service so they become regulars. You could also offer referral rewards where existing clients get a discount for referring friends and family.
2. Network and Partner with Local Businesses
Tap into your community by networking with other local businesses. See if nearby hair salons, spas, gyms, or clothing shops would be interested in partnering for a promotion. For example, offer their clients 10% off services when they mention the participating business. This cross-promotion introduces your business to new audiences.
3. Refresh Your Website and Social Media Profiles
An updated website and active social media profiles are musts for promoting your nail salon. Refresh your website with vivid images of your space, services, and nail art designs. Make sure clients can easily view pricing and book appointments online.
Post frequently on platforms like Facebook and Instagram to give followers a behind-the-scenes look at your work. Share posts showcasing your talent and up-to-date nail art. Refreshing your web presence and social media will help drive new clients your way.
4. Advertise on Local Listings and Groups
Sign up for profiles on directory sites like Yelp and Google Business to gain visibility for your business. Complete your business information and photos and encourage happy clients to leave positive reviews. You can also have a presence on Nextdoor and Facebook community groups for your neighborhood and area. Introduce your business by sharing a little about your services, address, and contact info.
5. Run Targeted Ad Campaigns
Consider investing in some local digital advertising to reach new audiences. You can run highly targeted Facebook and Instagram ad campaigns focused on women in your area. Use compelling images and captions about quality services and trendy nail styles. You may also want to test out Google ads so your salon appears in search results for terms like "nail salon near me". Track click-through rates to see which ads perform best. With the right promotion, your nail business can bring in excited new clients.
6. Leverage Influencer Marketing
Reach out to local influencers, bloggers, or Instagrammers with large followings in your area. Offer them discounted or free services in exchange for promotions of your nails on their social media channels. Their followers could become your new customers.
7. Email Marketing
Build an email list of current customers and use mailers to send promotions for first-time referrals, seasonal specials, new service launches, etc. Email is still an effective way to engage both existing and potential new clients.
8. Text Message Marketing
Similarly, collect phone numbers for text message marketing. Send out appointment reminders, last-minute specials, and alerts for new promotions to drive new bookings.
9. Partner with Wedding Vendors
Offer your services for the bridal parties for those using local wedding planners, venues, photographers, etc. Brides are always looking for hair, makeup, and nails for their big day.
10. Host Events
Hold free workshops or educational events to bring new people into your space. For example, partner with a makeup brand to host a makeup and nails workshop. This doubles as educational content and a promotional opportunity.
Spreading the word about your fabulous salon services and nail art is the key to attracting new regular customers. Use these tips to get your nail business in front of fresh eyes in the community. With some smart outreach and marketing, you'll be booked solid in no time!